Twitter Going Beyond 140 Character Limit

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Twitter has announced that it will start rolling out changes that will allow users to tweet more than 140 characters at a time.

Thankfully, this is not the 10,000 character limit that was hinted at earlier this year — rather it will be a change most will agree is a fantastic update.  Twitter CMO Leslie Berland has provided some details on the changes.  Here’s what’s up.  

The following things will NOT count against the 140 character limit, giving you more space to actually write:

  • When replying to another user, usernames (i.e. @EmpireStudiosNY or @Support)
  • Hyperlinks (which can take up to 23 characters presently)
  • Photos & videos (which take up to 24)
  • GIFs (which also take up to 24)
  • Polls
  • Quote tweets

This is a big deal for anyone using Twitter, as you won’t have to worry about including that link with your tweet when super short on space.  We’ve all been there — we punch in some brilliant tweet and then decide it would be a whole lot better with a photo, or a link would provide more value.

B4 long ur tweet looks like presmartphone txt msg 2 cram all info in w/pic.

These changes are not likely to start for the next few weeks or months, as Twitter allows time for it’s developers to catch up and prepare for it.

While the 10,000 character limit is not off the table, thankfully that’s not on the horizon in the near future.

What do you think of the change?  Was it fine the way it was?  Would you prefer they just open it up to a 10,000 character limit?  Sound off in the comments below.

Change the World… with Your Computer: Empire Studios Joins World Community Grid [[PRESS RELEASE]]

Millions of personal computers sit idly on desks and in homes worldwide.  As they wait, every hour hundreds of people contract and die from infectious diseases.  While computer owners run their screen savers, millions die from hunger, or environmental disasters devastate whole communities.  What if each of the worlds estimated 1 billion computers could be linked to focus on humanity’s most pressing issues?

To make this vision a reality, Empire Studios has become a partner of World Community Grid, joining the IBM Corporation and a group of more than 400 companies, associations, foundations, nonprofits, government agencies and academic institutions.  Empire Studios is encouraging members of the community to contribute their idle computing time to assist humanitarian research by joining World Community Grid at www.worldcommunitygrid.org and becoming a member of the Empire Studios team.

World Community Grid uses grid technology to establish a permanent, flexible infrastructure that provides researchers with a readily available pool of computational power that can be used to solve problems plaguing humanity.  Grid technology joins together many individual computers, creating a large system with massive computational power that far exceeds the power of a few supercomputers. Importantly, World Community Grid is easy and safe to use.

To join, individuals should go to www.worldcommunitygrid.org and simply download and install a free, small software program on their computers.  When idle, your World Community Grid logocomputers request data from World Community Grid’s server.  Computers then perform computations using this data, send the results back to the server and prompt it for a new piece of work.

“World Community Grid is a stellar example of harnessing the power of the connected world to do real good,” said Chris Bryant, Creative Director & Principal. “A simple way to think about it is that your screensaver can literally help cure cancer.  Who wouldn’t want to be a part of that?  We are asking clients, friends and staff to join World Community Grid as part of our overall efforts to enrich the lives of our communities and the world.”

Today, hundreds of thousands of volunteers around the globe are donating some of the time when their computers are on but not in use, and World Community Grid is harnessing this power to help advance promising humanitarian research projects.  Results on critical health issues have already been achieved, demonstrating World Community Grid’s potential to make significant inroads on a great range of future projects that can benefit the world.

You can start making a difference today.  Please go to www.worldcommunitygrid.org and become a member today and then join our team.

 

Join World Community Grid as part of the Empire Studios team today!

Get Started with Video Marketing

Maui Vista

 

There’s no denying that video marketing is a powerful tool in your inbound marketing strategy.  Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey.

So how do you go about creating content?  Where do you start?

You start with a purpose.

First, identify your goals.  Are you looking to increase business overall?  Or are you focusing on one specific product or service right now?  Do you need to raise brand awareness?

Let’s take the example of Directions, a fictional high-end outdoor apparel & accessory company.  They are releasing a new line of leather accessories, made here in the United States.  In this case, a video (or series of videos) showcasing those new accessories would be the best action to take.

Now that the general subject has been identified, now what?  Strategize the best way to achieve that goal.  It would be best to have videos each with a specific goal in mind, and they should be able to be reused outside of the launch campaign for maximum return on investment.  All video should be very high quality, to instill that sense of luxury and quality of the products themselves.  The video content needs to:

Build anticipation.

Explain what goes into making the product the best.

Show people using & enjoying it.

Video #1:

Directions could have a short 15-30 second teaser video to be released a week or two before the launch, to help raise awareness for their new products.  It would also work to get people excited for it.  It should end with the launch date of the items, as well as the URL to a website landing page or a social media channel.  The point is to try and keep it to one Call-To-Action so as not to confuse the viewer

(Bonus: a second version of this video should be created, with the only difference being no launch date at the end… More on why later).

Video #2:

Next, a video could be created that would be released on launch day, which highlights the craftsmanship that goes into making each piece.  It would be shot on location with the actual people building them from scratch.

This shows the quality of the product, the passion of the people involved, and instills a sense of patriotic pride as it is made in America.

Video #3:

Finally, a general promo for the products would be shot, showing a specific demographic of people (who have been identified as the target audience) using the items while on hikes, during camping trips and exploring the great outdoors, which is the feel that Directions is going for.  This allows for prospective customers to help visualize how they can use the products — and how cool they’ll look doing it.

This one should be released 4-7 days after the second video’s release.

Once the new product line is launched, ALL the videos can continue to be utilized to promote the items for as long as the company still carries them.

Remember that second version of the teaser without the launch date?  That is what would be used instead of the original teaser with the launch date.  You can get some SERIOUS mileage out of the videos over the next few weeks, months and years.  Share them across social media channels every few weeks, and around the holiday selling season.  Include them in emails, and embed them on the website so people thinking about purchasing have a high quality video to help convince them.

Never just create, post & forget about video content.  Promote it constantly.

Once you have a clear goal in mind, setting up a strategic series of videos will work wonders for your marketing efforts, and will be relevant for years to come.

“Your Brand SUCKS!” – What To Do When Things Go South on Social

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It’s crossed the mind of any small business owner or CEO: “What if someone says something negative about my brand on social media?”

 

Let me clear things up for you.  If you’re a B2C business, it’s not IF but WHEN this happens (This doesn’t mean B2B businesses are immune, but it’s far less common than when you’re marketing towards the population at large).

Continue reading ““Your Brand SUCKS!” – What To Do When Things Go South on Social”

Canon Expo NY 2015: Epic Camera Tech

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We just returned from Canon’s once-every-five-years expo, which was held at the Javits Center in New York City.  It was a two day, invite-only event that was absolutely amazing, and quite literally an overload of amazingness. 

In addition to the exhibits they had, showing off the latest technology, there were also tons of top-notch seminars being held.  Many of them were right up our alley as content producers, and we signed up very early to make sure we had a seat.  Sure enough, all of the seminars were quickly booked solid more than a week before the event took place (although many of the seminars ended up having about half the seats empty… more on that in a bit).

Continue reading “Canon Expo NY 2015: Epic Camera Tech”

How To Get Management to Green Light Video!

Get management to green light video

This is part 5 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing. Today, we’re going over #5: “Lack of Management Vision”.

So here we go!
This kind of comment is clearly written by someone who understands that video is a great way to market, but they just can’t get the buy in of their higher ups.

Continue reading “How To Get Management to Green Light Video!”

How to Get More Video Views

How to get more video views

This is part 4 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing.  Today, we’re going over #4: “No audience to watch it”. 

Let’s get right into it.

 

This type of a comment could be one of two things: either a video was created and didn’t get many views, or one hasn’t been made and it’s assumed no one would care to watch.

Continue reading “How to Get More Video Views”

The Marketing Line Item You’re Missing and Need to Add Immediately

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All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can.

To me, it’s so obvious how critical that quality video content is to a company or brand’s image.  That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video.   I don’t mean that they consciously decide, “For this quarter, let’s not spend anything on video.”   I mean it’s not even a thought, since it’s not anywhere on their list. Continue reading “The Marketing Line Item You’re Missing and Need to Add Immediately”

The Reasons Companies Aren’t Investing in Video Marketing

Why Businesses Dont Do Video_Chart

We conducted a one-question survey this past September, asking business owners and those heavily involved with their company’s marketing to let us know… what is the one thing holding them back from jumping into video marketing?  

105 responses were received from across the United States, from large corporations to non-profits  (if you haven’t seen it already, check out our video here).  Here are the results:  Continue reading “The Reasons Companies Aren’t Investing in Video Marketing”