This is part 4 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing. Today, we’re going over #4: “No audience to watch it”.
Let’s get right into it.
This type of a comment could be one of two things: either a video was created and didn’t get many views, or one hasn’t been made and it’s assumed no one would care to watch.
Well, you may think there won’t be much demand for learning how to yodel. However, plug in “how to yodel” into YouTube, and you’ll be staring at over 57,000 results, with some videos garnering well over 700,000 views. This proves there is an audience for ANYTHING.
What you need to worry about is distributing your content in as many places as possible. Make a list of all the places you can post and promote the content: your website, social media channels, email newsletters, in a press release, etc.
Jump on to your personal social media accounts and post there as well, and be sure to ask your friends and family to share it as well. Your YouTube channel and each video you upload need to be optimized to be sure it shows up in search engine results… I can’t get into that because this would be a long video.
For even more ideas as well as a step-by-step guide on optimizing your YouTube account, I literally wrote the book on the subject.
So just a quick recap: there IS an audience for anything you can imagine (and some you can’t) online. And if your video isn’t getting enough views, you will need to make sure you’re promoting the content properly to the right people via the proper channels – social media and your website, among others.