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Getting Started With Video Marketing

There's no denying that video marketing is a powerful tool in your inbound marketing strategy.  Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey.

 

So how do you go about creating content?  Where do you start?...

 

 

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"Your Brand SUCKS!"  -  What To Do When Things Go South on Social

 

It’s crossed the mind of any small business owner or CEO: “What if someone says something negative about my brand on social media?”

 

 

Let me clear things up for you.  If you’re a B2C business, it’s not IF but WHEN this happens (This doesn’t mean B2B businesses are immune, but it’s far less common than when you’re marketing towards the population at large)...

 

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How to Get Management to Green Light Video!

 

This is part 5 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing.  Today, we’re going over #5: “Lack of Management Vision”.  So here we go!...

 

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The Importance of Outside the Box Marketing

 

Every once in a while, a client gives us total free reign to create whatever content we want, as long as it’s engaging for their audience. Yushin America – a major robotics company – gave it to us, and we gave them the fan favorite “Eddie the Robot” character...

 

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How to Overcome High Cost/No Budget for Video Marketing

 

This is the 2nd part of a 5 part series, going over the top 5 reasons companies are not investing in video marketing.  Today, we're tackling the 2nd biggest reason: the high cost/no budget for video.

 

 

Let's start with "No budget for video."  We've heard this many times before, after we've suggested to a business

 

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Canon Expo NY 2015

 

We just returned from Canon’s once-every-five-years expo, which was held at the Javits Center in New York City.  It was a two day, invite-only event that was absolutely amazing, and quite literally an overload of amazingness.  In addition to the exhibits they had, showing off the latest technology, there were also tons of top-notch seminars being held...

 

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Is There ROI in Video Marketing?

 

This is part 3 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing.  Today, we’re going over #3: "Unsure of the ROI of video."

 

 

If I told you something would be able to increase your conversion rates over 40%, what would that be worth to you?  A recent study by Aberdeen showed just that.

 

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The Adam J. Lewis Preschool Project

 

We recently had the pleasure of filming a promotional video for a great non-profit preschool (yes, a *non-profit*, actual 501 c 3 preschool).  I had met the Director of the Adam J. Lewis Preschool, Julie Mombello, during a totally unrelated project last year.  And by “totally unrelated,” I mean she was tearing up the dance floor...

 

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How Get More Views

 

This is part 4 of a 5-part series, going over the top 5 reasons we found why companies are not investing in video marketing.  Today, we’re going over #4: “No audience to watch it”.  Let’s get right into it.

 

 

This type of a comment could be one of two things: either a video was created and didn’t get many views, or one hasn’t been made and it’s assumed no one would care to watch....

 

 

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The Marketing Line Item You're Missing and Need to Add Immediately

 

All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can.  To me, it’s so obvious how critical that quality video content is to a company or brand’s image.  That’s why it’s shocking to discover how few businesses...

 

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The Reasons Companies Aren't Investing in Video Marketing

 

We conducted a one-question survey this past September, asking business owners and those heavily involved with their company’s marketing to let us know… what is the one thing holding them back from jumping into video marketing?  105 responses were received from across the United States...

 

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