Whether you’re looking to create a video for your company or to enhance your personal brand, it needs to be quality. The quality of your video content is a direct representation of the quality of your company or of you… or at least that’s what’s perceived by the audience, and perception is reality.
All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can. To me, it’s so obvious how critical that quality video content is to a company or brand’s image. That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video.
There’s no denying that video marketing is a powerful tool in your inbound marketing strategy. Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey.
It’s crossed the mind of any small business owner or CEO: “What if someone says something negative about my brand on social media?”
Let me clear things up for you. If you’re a B2C business, it’s not IF but WHEN this happens (This doesn’t mean B2B businesses are immune, but it’s far less common than when you’re marketing towards the population at large).
Things that coated my camera and myself while filming the latest promotional video: grass clippings, dirt, road salt, snow, leaves and wood chips. At one point, I even had to wear a hard hat. That’s what happens when filming an 18-month long project for a landscaping company.
I just posted a video where I get real for a minute about marketing budgets without video. I also provide some real numbers on the cost of video content, and some suggestions you can jump on TODAY if you’re serious about making the smart decision to start creating video for your company or brand.
Empire Studios conducted a one-question survey this past September, asking business owners and those heavily involved with their company’s marketing… Read More »Top 5 Reasons Companies Don’t Invest in Video Marketing
Every once in a while, a client gives us total free reign to create whatever content we want, as long as it’s engaging for their audience.
Yushin America — a major robotics company — gave it to us, and we gave them the fan favorite “Eddie the Robot” character.
My company recently had the pleasure of filming a promotional video for a great non-profit preschool (yes, a non-profit, actual 501 (c)(3) preschool). I had met the Director of the Adam J. Lewis Preschool, Julie Mombello, during a totally unrelated project last year. And by “totally unrelated,” I mean she was tearing up the dance floor and bringing the audience to their feet during a “Dancing With the Stars” style fund raising event.