Things that coated my camera and myself while filming the latest promotional video: grass clippings, dirt, road salt, snow, leaves and wood chips. At one point I even had to wear a hard hat. That is what happens when you film an 18-month-long project for a landscaping company.
We wanted to create a promotional video that would not be easily copied. Who spends the time to shoot in all four seasons? Who is that crazy? This is the part where I enthusiastically raise my hand.
The guys were great to work with, even when we built a small movie set around the camera-shy owner for his interview. The unspoken coordination between the crew was like watching a carefully choreographed dance routine, except at the end of this performance there was no applause, just an immaculate yard. I think they also enjoyed watching me run around with the Glidecam, sometimes inches from their zero-turn mowers, getting covered in whatever they were working with that day.
After doing some research, not a single landscaping company in the area has any video content at all. Nothing. So getting this video ranking in Google for the region will be like shooting fish in a barrel. I predict other landscapers will jump into video marketing once they see what we produced, but it will be hard for them to replicate it. The client was thrilled with the result, and it is already getting great feedback from his own clients.