With NPE quickly approaching, and the NPE+ preview beginning even sooner, I have compiled a list of the top 5 types of video you should have for the new digital platform. A quick word on why you should listen to us at all: Empire Studios has created content for some of the most recognizable brands in the plastics industry, including Yushin, Japan Steel Works and Netstal. We started producing content for NPE in 2009 and have done so at every show since.
This assumes you have a Bronze Showroom tier or above, which is where you can start adding video. Let's count down from number five.
5. A company overview
For visitors who are not familiar with you, a polished overview shot at your facility gets them up to speed. I am a big fan of putting some of your team on camera to build a personal connection. If you already have a video like this and it is not nine years old and dated, publish it.
4. A facility tour
Not everyone who wants to see your facility can make the trip, and during a pandemic it can be impossible. A tour is the next best thing: dramatic drone shots, beautiful footage of your bustling shop floor (even if it is a bit grimy, because manufacturing is beautiful) and a smiling receptionist.
3. Educational content
It is all about bringing value to attendees. Say your company makes injection molding machines. Is there maintenance a customer can perform themselves? Instead of just a PDF, film one of your technicians walking through it step by step. People feel genuinely appreciative when you teach them something useful, and it can prevent those middle-of-the-night emergency calls.
2. A specific look at an aspect of your booth
Spotlight a single machine, demo or innovation so attendees know exactly what to seek out, whether they are visiting in person or browsing online.
1. Customer testimonials
Nothing sells like a happy customer. A strong testimonial from a real client, in their own words, is the most persuasive asset in your NPE+ showroom. Line these up early, because they take coordination to get right.