I just posted a video where I get real for a minute about marketing budgets without video. In it, I provide some actual numbers on the cost of video content, along with suggestions you can jump on today if you are serious about making the (I know I am biased, but I mean it, smart) decision to start creating video for your company or brand.
This is part of a larger series where we go over the results of the top 5 reasons companies are not investing in video marketing. Last time we tackled the biggest reason, creating a compelling story. This time we take on the second: the perception that professional video simply costs too much.
Here is the short version. Unlike radio, print or direct mail, which are a constant, recurring expense, a well-made video is created once and used over and over again, often at zero additional cost. Embed it on your website, attach it to a sales email, loop it at a trade show, share it on social. When you spread the production cost across all of those uses and all of those years, the "expensive" option quickly becomes the most cost-effective one on your entire marketing menu.