Whether you’re looking to create a video for your company or to enhance your personal brand, it needs to be quality. The quality of your video content is a direct representation of the quality of your company or of you… or at least that’s what’s perceived by the audience, and perception is reality.
Behind the Scenes
Things that coated my camera and myself while filming the latest promotional video: grass clippings, dirt, road salt, snow, leaves and wood chips. At one point, I even had to wear a hard hat. That’s what happens when filming an 18-month long project for a landscaping company.
Every once in a while, a client gives us total free reign to create whatever content we want, as long as it’s engaging for their audience.
Yushin America — a major robotics company — gave it to us, and we gave them the fan favorite “Eddie the Robot” character.