Video Marketing

The Marketing Line Item You’re Missing & Need to Add Immediately

All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can. To me, it’s so obvious how critical that quality video content is to a company or brand’s image. That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video.

Filming A Preschool: Observations

My company recently had the pleasure of filming a promotional video for a great non-profit preschool (yes, a non-profit, actual 501 (c)(3) preschool).  I had met the Director of the Adam J. Lewis Preschool, Julie Mombello, during a totally unrelated project last year.  And by “totally unrelated,” I mean she was tearing up the dance floor and bringing the audience to their feet during a “Dancing With the Stars” style fund raising event.