All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can. To me, it’s so obvious how critical that quality video content is to a company or brand’s image. That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video.
There’s no denying that video marketing is a powerful tool in your inbound marketing strategy. Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey.
Things that coated my camera and myself while filming the latest promotional video: grass clippings, dirt, road salt, snow, leaves and wood chips. At one point, I even had to wear a hard hat. That’s what happens when filming an 18-month long project for a landscaping company.
I just posted a video where I get real for a minute about marketing budgets without video. I also provide some real numbers on the cost of video content, and some suggestions you can jump on TODAY if you’re serious about making the smart decision to start creating video for your company or brand.
Empire Studios conducted a one-question survey this past September, asking business owners and those heavily involved with their company’s marketing… Read More »Top 5 Reasons Companies Don’t Invest in Video Marketing
Every once in a while, a client gives us total free reign to create whatever content we want, as long as it’s engaging for their audience.
Yushin America — a major robotics company — gave it to us, and we gave them the fan favorite “Eddie the Robot” character.
My company recently had the pleasure of filming a promotional video for a great non-profit preschool (yes, a non-profit, actual 501 (c)(3) preschool). I had met the Director of the Adam J. Lewis Preschool, Julie Mombello, during a totally unrelated project last year. And by “totally unrelated,” I mean she was tearing up the dance floor and bringing the audience to their feet during a “Dancing With the Stars” style fund raising event.