All my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can. To me, it’s so obvious how critical that quality video content is to a company or brand’s image. That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video.
There’s no denying that video marketing is a powerful tool in your inbound marketing strategy. Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey.
It’s crossed the mind of any small business owner or CEO: “What if someone says something negative about my brand on social media?”
Let me clear things up for you. If you’re a B2C business, it’s not IF but WHEN this happens (This doesn’t mean B2B businesses are immune, but it’s far less common than when you’re marketing towards the population at large).